Right now, my company is called Stephen Jay Photography. That’s all fine and dandy! I made that name in college a few months before I graduated. Legally, my last name isn’t “Jay.” My middle initial is J and I spelled the letter out. I felt like it sounded better than my actual last name.
Well, Now I’m changing that again! It’s several years on and there’s a good reason for it: Future Proofing and Modernizing.
Before the end of May, Stephen Jay Photography will become Studio Jay Photography.
Here’s the breakdown!
I’m keeping the name of “Jay” attached to the company because, well, I own it and I like it. It’s my business after all!
Technically though, my company is Studio Jay. There’s where the future proofing comes in. I can do a DBA (as in, Doing Business As) to add in the Photography aspect. So now you might be thinking, “Steve! That’s just silly! Throw the ‘Photography’ in with your actual name!” So I’ll confess something to you. I have a secondary artistic interest that I hope to offer services for one day. I’m going to keep exactly what that is to myself for now, because while I’ve learned enough to technically offer services, I don’t feel right doing that until I’ve achieved some formal education. So once I get my Masters degree, I’ll let you know!
So Studio Jay will be the parent company and the photography and ▅▅▅▅▅▅▅ ▅▅▅▅▅▅ portions will be the child companies. Of course photography will be my main passion, it’s too deep inside me to be anything else! But I do find that it’s nice to have other interests, especially one that will complement my current work!
Another reason for the rebrand is that it’s just just me anymore. I work with other photographers, I have a physical photography studio, second-shooters, a business manager, and a graphic designer. I think it only makes sense to change from a little business that carries only my name into an actual studio name.
So…What Does This Mean?
As far as my customers are concerned, nothing. It will not raise my prices, nor will it effect my quality. Actually, now that I have a studio it’ll probably raise my quality of work, but my prices still won’t be changing just because I’m changing my company name.
It does mean that I’ll be getting a brand-new site, a new domain name (don’t worry, if you’re still used to going to http://www.SJHphotographs.com that will redirect), a new logo, and basically a whole new brand identity. Things are going to look a little more professional now. But you know what? I’m more professional. I’m now closer to 30 than I am to 20, so I guess it’s time for my business to grow up as well.
Well, here’s the logo for Studio Jay:
I hope you don’t mind, I placed it on a white background rather than transparency juuuust in case I change the blog design in the future.
So here’s where the design for that came from…
I really wanted to incorporate the letter “J” into the brand mark, but after several…not so successful designs…I was told by two good friends and great designers that I should not constrain myself to the letter. So I looked towards my other, non-artistic interests. Those are space and ocean life. I find both extremely interesting! In space, many things get pulled into spheres by gravity (there are other bodies, but just a lot of spheres and circles) so I looked to where there are more varied designs: the oceans.
So I went on Google Images and started looking around. I even looked through my hard drives of the images I created at the Aquarium of the Pacific in Long Beach. Eventually I was reminded of a design class in college where some people had to draw nautilus shells over and over and over and over and over. I did a pineapple the same amount, but that’s not the most relevant. Nautilus shells are also a natural embodiment of the Fibonacci Sequence. This sequence has actually been incorporated into things like the crop tool in Adobe Photoshop.
So I made a complete failure of a design following the Fibonacci Sequence. So I went for something a little more circular on the outside, followed a bit abstract inspiration from the nautilus design on the inside, with some nice, crisp, linework that I enjoy. It took a few attempts, but I finally made the logo you see there. I had to come up with something fairly generalized because I did want to future-proof it for when the time comes that I’ll be expanding the business. As an added bonus, it also has the “J” design I like to incorporate into my logos.
And that’s all! I hope you’ll all enjoy the cleaner look and the same (or better) content!